30 X post ideas for SaaS founders (that aren't just launch announcements)

Running out of things to post is usually a symptom of only posting announcements. Here are thirty prompts that pull from work you're already doing. Use two or three a week.

Building in public

1. What you shipped this week, and why you prioritised it.
2. A decision you went back and forth on, and what tipped it.
3. A bug or outage, what caused it and what you changed.
4. A feature you cut, and the reason.
5. The current state of your roadmap: what's next and what's not.
6. A screenshot of something half-finished, with a question for your audience.

Customers and research

1. The most surprising thing a customer said this month.
2. A question you keep hearing in sales calls, and your answer.
3. How a customer uses your product in a way you didn't expect.
4. A pattern you noticed across support tickets.
5. A short customer story (with permission): problem, action, result.
6. What you learned from a churned customer.

Opinions

1. A common piece of advice in your industry you disagree with, and why.
2. A trend you think is overrated.
3. What you'd do differently if you started again.
4. A tool or workflow you stopped using.
5. Something you believed a year ago that you don't now.

Education

1. A three-step process for something you're good at.
2. A checklist you use before launching a feature.
3. A mistake founders make in your category, with the fix.
4. An explanation of a concept from your field in plain language.
5. A short thread on how a particular part of your product works.
6. A template or spreadsheet you can share.

Product and proof

1. A 20-second screen recording of a feature.
2. A before and after from a real use case.
3. A comparison table of how your approach differs from the alternatives (fair and accurate).
4. A short "how to" for your most-asked support question.
5. An honest look at what your product is not good for.

Personal and human

1. A day in your work week, warts and all.
2. Something you're reading or learning that changed how you build.

How to turn a prompt into a post

Take one prompt. Write the answer in plain words. Add a specific detail (a number, a name, a screenshot). Cut the first sentence if it's warm-up. Read it aloud. Post.

Balancing the mix

A useful ratio for a week of five posts: two on building or customers, one opinion, one educational, one product. Keep promotional posts at about one in five. If you notice you've posted three product announcements in a row, swap the next for something in categories 1–5.

Save your best-performing ones

Note which prompts get replies and follows. Those are your repeatable formats. Expand the best into a thread (structure guide) or a short video (repurposing guide).

For the bigger picture of building an audience as a founder, see X for founders.