A practical checklist for reviewing AI social posts

An AI draft is ready to publish when its claims are supported, its assets are cleared for use, and a person has checked the final version in context. A polished video can still contain an invented testimonial or a caption that sends people to the wrong offer.

Start with the claim

Underline every statement a customer could interpret as evidence: a revenue number, a time saved, a customer quote, or a before-and-after result. Match each one to information your business actually supplied. Remove claims you cannot substantiate.

For example, change “Our customers double sales in a week” to “Build a weekly posting routine with these three steps” if you have no customer study. The second version explains an action without inventing an outcome.

Check the finished asset

Watch the exported video from beginning to end. Check captions, pronunciation, on-screen text, cropping, and whether the call to action is readable on a phone. Open every slide of a carousel. A good first frame does not prove the remaining slides are correct.

• Confirm that you have permission to use product photos, people’s likenesses, clips, and music.
• Check applicable platform disclosure requirements for synthetic media.
• Remove personal information that does not belong in a public post.
• Make sure the caption matches what the asset actually shows.

Confirm the destination and link

Read the connected account’s username before selecting it. Open the landing-page link and check that the offer, price, and availability match the post. Use a separate campaign link if you want to attribute visits; our UTM tracking guide explains the structure.

Make review repeatable

Use a short approval note: “Claims checked, assets cleared, caption checked, destination checked.” Assign one person to approve the final version. Recheck when the content changes after approval, especially when a new hook introduces a stronger claim.

PostRush can help create and organize drafts. Platform availability and publishing permissions still determine whether an account can publish directly; creating a draft is not proof that a post went live.

What should you check after publishing?

Open the actual platform post, confirm that it belongs to the intended account, and inspect its caption and media. Keep the published URL with your campaign record. Then review performance using the organic social ROI guide, rather than treating a scheduled item as a completed result.